Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience
ISBN: 978-0-470-10888-8
Hardcover
230 pages
December 2007
US $24.95 Add to Cart
Foreword.
Acknowledgments.
Introduction.
Chapter 1 The Media That Matters.
Chapter 2 Translating Transition.
Chapter 3 Be All Things.
Chapter 4 Be Organic.
Chapter 5 Be a Guide.
Chapter 6 Be Choosy.
Chapter 7 Be a Fighter.
Chapter 8 Be an Expert.
Chapter 9 Be Part of the Best Team.
Chapter 10 Be Ahead of Your Audiences.
Chapter 11 Be Second to Your Competitors.
Chapter 12 Be Fresh.
Chapter 13 Be Geographically Relevant.
Chapter 14 Be a Public Failure.
Chapter 15 Be Connected and Coordinated.
Chapter 16 Be a Steward.
Chapter 17 Be Measurable.
Notes.
Bibliography.
Index.